Inter-Sprint launches Groundspeed truck tyre brand
Wholesaler Inter-Sprint has added a new truck tyre brand to its portfolio. Manufactured by Sentury Tire in its 4.0 smart factory in Thailand, Groundspeed debuted at The Tire Cologne and is available in a launch range that includes steer, drive and trailer dimensions, 13 SKUs in total.
Last week’s Groundspeed launch was a global premiere and the brand is so new in Europe that a tyre from the range only made it to the Cologne show by hitching a ride in the boot of Inter-Sprint commercial manager C. Kraak’s car. Inter-Sprint will release technical information about the range, including EU tyre label values, in the near future.
Introducing Groundspeed at The Tire Cologne, Patrick Laros, international brand manager at Inter-Sprint, told us that the range’s quality and performance approaches that of the premium brands but Groundspeed tyres “cost a lot less.” He also shared that a winter range should arrive by the end of the year.
Comments