Bridgestone launches Fleetcare tyre, fleet management solution

Bridgestone has launched Fleetcare, the tyre manufacturer’s integrated tyre and fleet management solution. The new solution represents an evolution of Bridgestone’s Total Tyre Care, combining Bridgestone tyres and tyre management solutions with fleet management solutions from Webfleet. Bridgestone says Fleetcare offers a “complete package” of efficiency tools targeting the reduction of total cost of ownership from a single mobility partner.

Bridgestone says Fleetcare responds to the efficiency, convenience and sustainability demands from fleets looking to the future of mobility. It adds that its own portfolio of solutions is rapidly evolving to meet these demands and create new social and customer value. Fleetcare also works to maximise customer satisfaction, time saving, regulatory compliance and sustainability, safety and security.

The system supplies data driven insights and services as part of the Internet of Things. It was developed for managers of commercial fleets looking for a comprehensive and modular package adding cost control and automation into their workflow, assisting in improving decision making.

Commenting on the launch, Mark Tejedor, vice president commercial replacement and OE at Bridgestone EMIA, said: “Cost-efficiency, convenience and sustainability are the three big priorities for fleets right now. When utilising many service providers, it is always a challenge to get the maximum effect on each of those priorities. We understand this is a key pain point for fleet owners and operators, which is why we’ve evolved Total Tyre Care into Fleetcare, an integrated solution for all tyre and fleet management needs.

“Through the launch of Fleetcare, we’re providing a unique and modular solution that addresses so many key business needs, from cost to compliance, from safety to sustainability. Fleetcare will help fast forward the businesses of our fleet customers thanks to the synergies between our proven fleet management and tyre management solutions. This launch is just the start, with more exciting innovations on the way.”

Bridgestone adds that Fleetcare aligns with its Bridgestone E8 Commitment. This consists of eight values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment). The company has committed to working towards goals under each of these categories alongside employees, society, partners and customers for a more sustainable society. Bridgestone says its Fleetcare solution aligns with several of these area: “Ecology: Committed to advancing sustainable tyre technologies and solutions that preserve the environment for future generations; Efficiency: Committed to maximising productivity through the advancement of mobility; Economy: Committed to maximising the economic value of mobility and business operations; Energy: Committed to the realization of a carbon neutral mobility society; Extension: Committed to nonstop mobility and innovation that keeps people and the world moving ahead; and Ease: Committed to bringing comfort and peace of mind to mobility life.”