Tyre trade history on show at Point S Autopromotec stand

Point S, the independent tyre dealer and car maintenance network, will be exhibiting at Autopromotec at Bologna Fiere on 25-28 May. Throughout the four day trade show, Point S will be celebrating the history of the tyre trade by way of an exhibition that promises to tell the story of the profession over the past 100 years.

Among the installations in Hall 20 will be Point S’ ‘Museum of the Profession’ – a photo gallery of historical images of old equipment and other memorabilia. Starting from the 1920s, the gallery charts 100 years of life in the tyre trade through the evolution of styles, trends and technology.

Two additional sections of the gallery will be dedicated to the 50th anniversary of Point S itself, with visitors being taken on a chronological journey through photos, objects and videos that capture the essence of the network and its evolution.

Adding yet more nostalgia to the exhibition, Point S will also set up a replica 1970s tyre shop, complete with original that period equipment.

Commenting on Point S’ involvement, Lidia Komjanc, CEO of Point S Italia, said: “It is a pleasure to be exhibiting at Autopromotec. This is the opportunity to celebrate the tyre trade’s illustrious history, and a chance for Point S to showcase its global reach. The aim of Point S Italia is to replicate the levels of excellence and leadership that the international group has demonstrated across the globe.”