Toyo Tires restructures European operation ahead of plant opening

With the start of production at its new factory in Serbia drawing nearer, Toyo Tire Corporation is changing its organisational structure in Europe. Toyo Tire Europe GmbH, which has served as the sales vehicle and sales headquarters within the region, will be reorganised into a holding company that includes the Serbian plant under its umbrella. From 1 June 2022, the tyre maker will thus be represented in Europe by Toyo Tire Holdings of Europe GmbH.

Kenta Kuribayashi, president of the current sales company, will become president of Toyo Tire Holdings of Europe GmbH. He will relinquish his position as president of Toyo Tire Serbia LLC on 1 July 2022, with  taking over the role. In addition, Yuu Kobayashi has been named executive vice-president, chief financial officer and chief information officer of Toyo Tire Holdings of Europe GmbH, effective 1 June 2022.