Pirelli emphasises sustainable mobility technologies at The Tire Cologne

Pirelli is displaying its most cutting-edge products that contribute to more sustainable mobility at its stand at The Tire Cologne 2022 (Hall 6.1, Stand A020-B029). “With its appearance at Tire Cologne 2022, Pirelli is underlining its leading position as a high-performance development partner of leading automobile manufacturers for the original equipment of tyres for their models from the premium and prestige segments,” says Wolfgang Meier, chairman of the management board of Pirelli Deutschland GmbH. “In addition, we present ourselves as an attractive and reliable partner of the tyre trade and as a company that is aware of its responsibility for the environment and climate.”

Pirelli’s stand is divided into five thematic areas:

In the car tyre area, Pirelli presents the latest generation of its Scorpion tyre family for SUVs. These include the Scorpion summer tyre, the Scor-pion All Season SF2 and the all-new Scorpion Winter 2. The Cinturato P7, Cinturato All Season SF 2 and Cinturato Winter 2, launched last year, are also be on display there, as well as the latest versions of the P Zero and P Zero Winter from the P Zero portfolio. Other tyres include the Powergy and Carrier Winter.

Elect technology, developed by Pirelli for electric vehicles, also gets a special area. With this technology, the manufacturer equips those tyres that are tailored to the specific requirements of high-performance electric cars and plug-in hybrids from the premium and prestige segments.

The combined two-wheel section illustrates Pirelli’s strong position in the motorcycle and bicycle tyre market. The new Diablo Rosso IV Corsa as well as the Motorrad supersport tyre test winner of this year Diablo Rosso IV are on display. In addition, the Sportec M9 RR and Roadtec 01 SE tyres from the Metzeler brand are presented.

Pirelli is celebrating its 150th anniversary this year. A special area on the stand is dedicated to this anniversary. There, the company presents special highlights from its success story.

(Photo: Pirelli)

A small Driver showroom is integrated into the stand. There visitors receive information about the numerous advantages, which the Premium commercial concept Driver tyre & service developed by Pirelli offers to free tyre specialist dealers and garages, who join the co-operation as partners. The freely combinable service modules of Driver enable the partners to reduce costs, minimize risks, increase potentials, and realize profit advantages. Or, in short: to sustainably improve their market position.

The stand itself contains three meeting rooms as well as the large inner courtyard, the Piazza, which offers visitors the opportunity to exchange information and ideas in a stylish atmosphere, especially as they can fortify themselves there with specialties of Italian cuisine.

Pirelli’s sustainability commitments are represented by the world’s first tyre to be certified by the Forest Stewardship Council FSC at the Boulevard of Sustainability at Tyre Cologne 2022. The P Zero developed for the BMW X5xDrive45e plug-in hybrid contains FSC-certified natural rubber and rayon. The FSC certificate for forest management confirms: The plantations are managed in a way that preserves biodiversity, benefits the lives of workers and local people, and ensures the economic viability of the region.