Michelin remains China’s top tyre brand
Doublestar was the top-rated domestic brand, and Michelin ranked 1st overall (Photo: Doublestar)
The results of the 2022 China Brand Power Index (C-BPI) are out, and leading brand rating and consulting agency Chnbrand has once again ranked Michelin as the clear favourite in its automotive tyre brand ranking. Michelin has occupied the top spot every year since the inaugural rating was published in 2011.
With a C-BPI of 714.6 points from a possible 1,000, Michelin scored almost twice as highly as runner-up brand Bridgestone, which scored 370.6 points. The Dunlop band moved up two spaces to third place in 2022, with its score of 331.3 points pushing Goodyear and Kumho into fourth and fifth place respectively.
Continental, rated sixth and was up three places from 2021. Pirelli also rose a place to seventh, while Kumho’s sister brand Doublestar was in eighth place the highest-rated domestic Chinese tyre brand. It was followed in ninth place by Warrior, a brand jointly produced by Double Coin and Michelin. ZC Rubber’s Chaoyang brand rounded out the top ten.
Growing recognition for Chinese brands
With international brands occupying the top seven spots, the tyre industry was an exception in this year’s ratings. Chnbrand shares that of the 176 categories covered in the 2022 C-BPI, 70.5 per cent of the top brands in each category were Chinese brands. Domestic brands have accounted for more than 70 per cent of the top brands for five consecutive years, a trend that Chnbrand says shows that “after years of brand building, Chinese brands have become rock solid among consumers.”
Commenting on its highest ranking amongst homegrown brands, Doublestar says it “creates value for users by virtue of its high brand recognition, brand preference and brand loyalty in consumer groups and is continuously to innovate and provide services in order to create values for consumers.”
More than 2 million samples
Supported by brand policy funding provided via China’s Ministry of Information Technology, C-BPI is the country’s first brand value evaluation system. It is based upon feedback from Chinese consumers on the products or services they have used or owned. In 2022, online and offline C-BPI research in 100 cities resulted in a total of 2,415,580 samples, looking at more than 10,300 brands.
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