Hankook Tire restyling global websites

Having already given its sites for South Korea and North America the treatment, Hankook Tire is continuing the renewal of its official websites in a further 26 countries. It says the new sites aim to “strengthen the platform’s function as a sales hub” and will “provide users with a more user-friendly, interactive digital experience.”

One of the most notable improvements Hankook promises is a mobile friendly user interface and user experience. The updated platform analyses prior global and local web traffic to offer users faster, more accurate search results that are specifically catered to their purpose of visit. Users are met by a simplified main menu and directory to key pages, including other global and local sites, social media channels and introduction pages for sub-brands, such as iON, Ventus, and Dynapro.

The 26 domestic websites will serve as sales and customer service hubs to support marketing and sales activities in each region. Hankook has improved search tools to help consumers easily find suitable tyres for their vehicles, and consumers will find it easier to obtain information about retail outlets near their selected location. They will also be able to click through to an online shop.

Furthermore, Hankook Tire promises a more “dynamic and interactive” presentation of its products. For its flagship tyres in particular, the new Hankook sites employ a full 3D view optimised with a parallax Scrolling technique for “convenient browsing of immersive features.”

Content optimised for the digital age

“We are making our best efforts to further provide accessible, satisfactory consumer-oriented services to users all over the world, which will ultimately refine our competitiveness in the global market. The renewal of the corporate websites in diverse languages is a part of it,” says Jimmy Kwon, vice-president of Hankook Tire’s Brand Lab. “Through the content we provide that is optimised for the digital age, we hope everyone can experience Hankook Tire’s industry-leading technology and premium brand value.”