Gregg Foster appointed field and sales manager for Ascenso Tyres in the UK

Agricultural tyre brand Ascenso has appointed Gregg Foster, of Abbey Tyre Co and BA Bush, as the new Ascenso field and sales manager in the UK following a lengthy interview process. BAB Distribution, BA Bush’s wholesale arm which is the official distribution partner of the brand in the UK, and Ascenso jointly state that Foster performed excellently in the interview stage and his passion for the brand is what ultimately led to his appointment.

Foster will assist the BA Bush team in promoting the Ascenso brand throughout the UK. The key aspects of his new role will include driving the Ascenso brand and dealer network in the UK, business development with the BAB and Tyre Call teams, participating in shows as well as maintaining, developing, and growing trade sales.

He will work with the directors and members of the Ascenso sales team to support overall sales growth as well as identifying and proposing product development needs to the sales, marketing and technical teams in India.

Foster will be responsible for overseeing the UK and Ireland business partners for Ascenso, with support from the team of successful and experienced sales professionals at BA Bush. Together they will deliver new and existing Ascenso customers the ultimate service, knowledge and commitment through the extensive product offering and fantastic warranty.

“We are delighted Gregg can join the Ascenso team,” said Tom Bush, BA Bush & Son. “The brand is already getting such momentum in the UK market, and with the rapidly expanding size range, and superior quality, it is quickly becoming a brand of choice around the country. Gregg has a wealth of experience, and with his drive and acumen we will help take the Ascenso brand to the next level.”

Foster took part in the Ascenso stand at the recent LAMMA 2022 show, at which the BA Bush team and Ascenso representative Sumit Khare officially launched the brand in the UK.