TerraClean marks a decade in the UK, having driven £35m into UK garage trade

Brand plans TV advertising, motorsport activity and conference for 2022

TerraClean has driven £35 million of revenue into the UK automotive garage trade, according to the brand, which is celebrating 10 years in the UK in 2022. The network of DPF cleaning and engine decarbonizing specialists has seen its numbers grow to more than 500 locations throughout UK and Ireland and looks set to grow further with an active marketing campaign tgahis year.

TerraClean puts its progress in the UK down to two key areas. The first is the close-knit network of workshops that work together either physically or online to share ideas and experiences as well as technical support and expertise. Secondly, TerraClean was arguably one of the first of its kind in the UK automotive industry, and from its outset set about promoting itself to motorists on TV, radio and online, with the prime aim to drive business into the network.

This year, TerraClean, distributed in the UK by Randstad, will host its hugely popular TerraClean Conference, as the network comes together for the first time since the coronavirus pandemic.

The brand will also continue its support of four-time British Touring Car Champion Colin Turkington in the BTCC, a partnership that has grown over the past five years and has seen Turkington attend numerous TerraClean events.

Marketing of the TerraClean brand will continue on TV for a tenth consecutive year, with the announcement that the brand has a new TV advertisement for 2022, again designed to drive interest of the brand and business into workshops.

Following the pandemic and prolonged period of vehicle inactivity, combined with low mileage intervals, the TerraClean network is being called upon to solve numerous vehicle performance issues.

Phillip Dowd, Randstad sales director, said: “Everyone connected with the TerraClean brand is proud of what it has achieved in the past 10 years. It has helped to create and support standalone TerraClean dedicated businesses while also adding a new, profitable revenue stream for established garages.

“Over the past 10 years, we’ve continually refined our marketing of the brand to meet both the demands of motorists, but also the vehicle parc at the time. Now, in our 10th year, we will look to take the brand to new areas and enhance our support of the network. It’s an exciting time.”