Sales-i continues BTCC sponsorship of Power Maxed Racing

Sales-i, the sales enablement software with data analytics and CRM, announced its renewed sponsorship of Power Maxed Racing (PMR) for the fifth year.

Power Maxed, the leading brand of cleaning and detailing products behind the PMR team, owned by Automotive Brands, is a long-standing sales-i customer.

2022 looks to be an exciting year, with this renewed sponsorship and new sales-i product releases coming that will enable sales teams to make more data-driven decisions. Having the tools to measure performance and spot opportunities has never been more vital than today, whether on the track or in a sales call. Data is the key to winning or losing.

Paul Black, CEO of sales-i, commented about the ongoing partnership: “We’re delighted to be returning to the British Touring Car Championships for 2022 as a sponsor of Power Maxed Racing. The sponsorship aligns with our strategy to enable sales teams with actionable insights that help them beat the competition. Good luck to the PMR team, we can’t wait for the action to take place.”

Adam Weaver, Team Principal at Power Maxed Racing and MD of Automotive Brands shared: “Confirming our continued partnership with a business as well-established and respected as sales-i really excites us. Working with like-minded businesses always makes business more enjoyable and here at PMR we appreciate the on-going support from sales-i.”

Motor racing is a passion that runs through sales-i, fuelled by the CEO’s participation in gruelling 24-hour races, GT Cup championships, and high-speed track days.