Ceat appoints Phil Bradley as UK BDM

Ceat has appointed Phil Bradley as the tyre brand’s UK business development manager (BDM). In this new role, Bradley will spearhead the development of the brand in the UK, focusing on passenger car tyre lines along with other segments in due course.

Prior to joining Ceat, Bradley spent eight years in various tyre-related roles at Michelin. Most recently he was Key Account Manager, but his varied skillset also includes marketing and social media management too.

As well as leading the development of Ceat in the UK, Bradley will connect with Ceat European team as part of Ceat’s wider international strategy.