BMTR Birmingham named Pirelli Performance Centre of the Year 2021/2022

Pirelli has named Birmingham Motor Tyres Ltd (BMTR) as its Performance Centre of the Year for the third time. From the 138 depots currently in the Pirelli Performance Centre network, only one can be named PPC of the Year. To determine the winners, the top-performing centres in the technical audit are subjected to a video mystery shop exercise, scored by an independent assessor.

That 130-point technical audit completed twice a year found there were 15 PPCs who all achieved Platinum status and were therefore competing to be crowned PPC of the Year for 2021/2022. This year marks a remarkable third win for BMTR Birmingham, having previously taken the title for two years running back in 2012/2013 and 2013/2014.

Chris Woodhall, sales director BMTR Birmingham, said: “To win this award for a third time is a huge achievement for everybody in the team and something that we are all immensely proud of at BMTR. As a business more than 100 years old and having been a part of the Pirelli Performance Centre network since its inception, and a platinum member for more than 10 years, we really understand the value and the standards that membership brings to the business and the level of service it allows us to deliver to our customers. Furthermore, to be recognised by Pirelli UK as the ‘best at what we do’, serves as a testament to the commitment and integrity that our dedicated team of staff display daily, in order to provide what we believe to be an industry leading customer experience.”

Pirelli UK Chairman and CEO Dominic Sandivasci, said: “Congratulations to everyone at BMTR Birmingham. To have successfully won the Pirelli Performance Centre of the Year accolade once is a fantastic achievement, but to have now received the award three times is incredible. It’s a real testament to the entire team and all of the brilliant work being carried out at the centre.” Pirelli Performance Centres (PPCs) are a network of carefully selected audited tyre dealers, all focused on delivering the highest levels of technical proficiency and service. The network prides itself on offering the latest cutting-edge technology and expertise in recommending, fitting and balancing high-performance tyres, all under one roof.”