TBC promotes Doster

North American aftermarket tyre distributor TBC Corporation (TBC) has promoted Geoff Doster to the position of president and chief operating officer for TBC Brands and TBC International. In his new role, Doster will oversee all TBC Brands and TBC International sales initiatives, including customer service, commercial tyre sales, equipment as well as non-tyre sales and operations.

Doster joined TBC from Michelin in November 2003 and initially worked as a warehouse manager. This was followed by several roles of increasing responsibility, from director of marketing for TBC’s distribution arm (known at the time Carroll Tire) to vice-president of sales for TBC Brands. Most recently, he served as senior vice-president of sales for TBC Brands, where he led initiatives focused on wholesale business growth. He also took on the oversight of TBC International to collaborate and provide guidance on sales opportunities outside of North America, with a “steadfast focus on exceeding the expectations of dealers throughout the Middle East and Europe.”

“Geoff’s appointment as President & COO for TBC Brands and TBC International reflects his business acumen, strong leadership skills and overall success as a leader in the industry,” said Laurent Bourrut, president and chief executive officer, TBC Corporation. “Geoff has made significant contributions to TBC throughout his 18-year tenure with the organisation and I look forward to continuing to work with him and celebrate his successes in his new role.”