Nexen Tire debuts anniversary logo

This year is Nexen Tire’s 80th anniversary, and the Korean tyre maker has unveiled a commemorative logo. According to the tyre maker, this new design incorporates its “legacy and history” and symbolises the “importance of the company’s long-term commitment to its consumers.”

Sharing the new logo, Nexen says its overall design “resembles a moving tyre,” a motif that demonstrates “Nexen Tire’s initiatives of meeting the different mobility needs of its consumers.” Travis Kang, the company’s global chief executive officer, adds: “I’m honoured to introduce this commemorative emblem and kick off our 80th anniversary celebration.

“I am truly proud of what we have accomplished,” Kang continues. “The significance of this milestone demonstrates that our clients and workers value our efforts. I’ve also had the good fortune to work with a remarkable group of colleagues that have been making great strides toward ensuring the company’s success.”

Nexen Tire will formally celebrate its 80th anniversary on 1 May 2022. The company will use the commemorative logo across its marketing and communications throughout this year.