Michelin updates bicycle range with Power Cup

A new range of premium Michelin bicycle tyres has arrived, shipped in packaging that is now 100 per cent recyclable. Michelin says it designed the Michelin Power Cup for “road cyclists looking for the ultimate performance” and promises that this new range “offers something for everyone” – from riders racing in the Grand Tours to enthusiastic amateurs who just want the optimum riding performance.

The tyre maker offers Power Cup in three versions: Tubular, which is part of the Racing Line, and Tubetype and Tubeless Ready (TLR), which are both part of the Competition Line.

With cycling growing in popularity as people search for more sustainable forms of transport, Michelin is using the launch of Power Cup to announce that all its bicycle tyre point-of-sale packaging will now be 100 per cent recyclable and made of cardboard, responsibly sourced, and produced using sustainable materials including vegetable-based inks and water-based adhesives.

Available sizes:

• Michelin Power Cup Tubular replaces the Power Competition and will be available in the following sizes: 28”-23mm (Black), 28”-25mm (Black, Classic) and 28”-28mm (Black, Classic).
• Michelin Power Cup Tubetype replaces the Power Road in the following sizes: 700x23C (Black), 700x25C (Black, Classic) and 700x28C (Black, Classic).
• Michelin Power Cup TLR replaces the Power Road TLR and will be available in the following sizes: 700x25C (Black, Classic), 700x28C (Black, Classic) and 700x30C (Black).