Enso Tyres becomes a Wastefront recovered carbon black customer

During the first week of March, Wastefront announced it has entered a strategic partnership with electric vehicle tyre-focused tyre brand Enso. The deal will see Enso incorporate Wastefront’s recycled carbon black (rCB) in its tyres from 2024. Wastefront will also provide UK-based Enso with a recycling outlet for its used tyres, as part of its Extended Producer Responsibility (EPR).

“No longer do we have the luxury of making a product and forgetting about it the moment it leaves the factory. To be considered ethical, businesses must be accountable to future generations with respect to the products they make today, and how we dispose of them when they reach the end of their useful lives, Enso CEO, Gunnlaugur Eriendsson commented, adding:

“The environmental impact of tyres is significant, particularly when it comes to EVs, yet to date this problem has been largely overlooked. The word ‘Enso’ in Japanese means a hand-drawn circle that symbolises strength, elegance, and the circularity of nature. Enso’s mission is to work in harmony with nature to make better EV tyres, delivering more range and less tyre pollution, based on the circular economy. Our partnership with Wastefront is an important further step towards this mission, and a perfect example of a circular approach to recycling end-of-life EV tyres and reusing their recovered carbon black in new EV tyres.”

The two companies have also set up a technical collaboration between their respective R&D teams to develop more sustainable solutions for EV tyre manufacturing. Their priorities are: Finding better ways to use recovered carbon black (rCB); Developing and utilising rCB’s properties to increase EV tyre performance; and Increasing the percentage of recycled materials in tyres.