华 – Prinx Chengshan launches flagship line for China

Prinx Chengshan has unveiled a new flagship passenger car tyre range in the company’s home market. Called “华” (Hua), the Chengshan tyre is crammed with innovations that the manufacturer claims elevate it to the standards of international first-line brands. In addition to offering high durability, wear resistance and mileage potential, as well as low rolling resistance, Prinx Chengshan points out aesthetic highlights – Hua is the first domestic tyre line in China to feature velvet textured sidewalls.

Upon introducing Hua at a dealer conference in February, Prinx Chengshan shared plans to launch the range and other Chengshan products in global markets in 2022.

The new brand was unveiled at a conference in Tai’an by several dignitaries, including Che Baozhen (4th from left), CEO of Prinx Chengshan (Photo: Prinx Chengshan)