Titan supplying Kubota-branded tyres as OE

Titan International, Inc. has entered into an exclusivity agreement with Kubota Tractor Corporation and Kubota Canada Limited, the Japanese agricultural machinery company’s businesses in North America. The agreement will see Titan Trac Loader II tyres fitted in selected sizes on Kubota products. These tyres will be branded with both the Titan and Kubota names on the sidewall.

“We’re excited to launch this innovative tyre into the market that will perform well in diverse applications and do so with both the Titan and Kubota brands being represented,” comments Paul Reitz, president and chief executive officer of Titan International. “We have had a strong, long-standing relationship with Kubota and enjoy collaborating with their development teams. The Trac Loader II is a first for Titan as an OEM branded tyre product in this space, but our second exclusivity agreement together with Kubota. Previously, Titan and Kubota partnered on the Goodyear R14T crossover tyres, which was the first-time Kubota entered into an exclusivity agreement with a tyre manufacturer.”

Before entering into agreement with Titan, Kubota conducted testing on the new Trac Loader II. Titan reports that in addition to the improved cleanout, the tyre proved to have outstanding stability and durability, along with better roading capabilities resulting from an upgraded centre lug. “We were impressed with how the Trac Loader II performed in residential and commercial applications when paired with our compact and utility tractors,” says Chris Box, Kubota’s director of product marketing for compact and utility tractors. “This tyre is a perfect match for our versatile and durable tractors and will enhance our customers’ productivity whether they’re using them on their property at home or on a farm, ranch, or jobsite.”

“It’s really good to be partnering with Kubota once again on the new Trac Loader II,” adds Reitz. “With both of our companies being prevalent on the sidewall, and as one of the industry’s leading brands in each of our respective segments, this tyre will both look impressive and perform great for Kubota customers.”