Matteo Bonciani heading Pirelli’s motorsport communications

Pirelli has named former FIA head of F1 communications Matteo Bonciani its head of motorsport communications. In this role, Bonciani takes responsibility for communications throughout all the company’s motorsport programmes, including Formula 1, the World Rally Championship, and GT. Pirelli says Bonciani’s appointment as head of motorsport communications represents part of a restructuring of its motorsport department within the overall communications and brand image department.

Bonciani, from the Italian city of Florence, is a professional journalist who joined Ferrari’s product and Formula 1 press office in the 2000s before becoming communications director for the Asia-Pacific region. He moved to the FIA in 2010 prior to being appointed as Formula 1 head of communications one year later. He held this position until 2019.