2023 launch for Falken aftermarket EV tyres

Electric vehicle-specific aftermarket Falken tyres will arrive in Europe next year, says Sumitomo Rubber Industries. The tyre maker reported the planned release of the Falken e.Ziex upon announcing the April 2022 launch in China of a replacement market range aimed at electric vehicles, the Dunlop e.Sport Maxx.

In August 2021, the Sumitomo Rubber Group unveiled its new long-term sustainability policy, Driving Our Future Challenge 2050, as the next evolution of its efforts to tackle environmental issues. “The release of e.Sport Maxx represents a major step in the development of products that are in line with this policy while also bringing us one step closer to our goal of achieving carbon neutrality by improving the electric mileage of EV while reducing the amount of resources that we use in our tyres,” comments the tyre maker.