Magna Tyres Group buys Polish tyres dealer Industra

Magna Tyres has agreed to buy Polish tyre dealer Industra Ltd. Financial details have not been disclosed. But Magna Tyres Group did report that it is “on track to increase turnover to 600 million euros in three to five years amd that Industra’s annual net turnover is almost 10 million euros.

According to the company, Magna sought out 24-year-old Industra because it is “the biggest supplier of specialty tyres services” in Poland. The company works with three product categories: industrial tyres (from forklifts to port handling machines), tyres for earthmoving machinery and the agricultural sector (tyres, wheels and tracks).

As a result of the acquisition, together with Magna Tyres Poland Sp. z o.o., Magna Tyres Group moves into a strong position in the Central and Eastern Europe industrial and OTR tyre markets. It also enables Magna Tyres to develop its position in regions such as the Baltic Countries, Balkans and Eastern European countries.

Currently Magna Tyres runs five mobile presses, two giant stationary presses for mounting heavy solid tyres up to 33 inches in diameter and seven mobile service trucks for replacing large tyres in construction machinery.

“We’ve always been focused on the expansion of Magna Tyres Poland and our business in Western Europe as well. This collaboration strengthens our European footprint and gives us possibilities to increase and support the customer database in the Eastern part of Europe even more,” said Michael de Ruijter, CEO-president of Magna Tyres Group, in a statement.

Remigiusz Bęben, CEO of Industra commented: “I’ve known Michael de Ruijter and the general manager from Magna Tyres Poland, Marcin Kochaniak, for years. We look at the market in a very similar way. I’m sure that working as one team will allow us to provide our clients better service and better choice of products. We will be able to use the experience of Magna Tyres in Poland and in the rest of the world, and Magna will be able to learn from us how to work with end-users of agricultural, industrial and TBR tyres. I think our multichannel sales strategy in Poland will be an inspiration and a role model for other markets in Europe and the rest of the world.”

Marcin Kochaniak, CEO of Magna Tyres Poland also added: “I am very happy that this transaction is finalized. Looking for strategic partners for a long time, knowing the nature of the market in our part of Europe, the market habits and people operating on it, I believe that the acquisition of Industra, with all its experience and the team, will turn out to be a bull’s eye.”