North America: Goodyear launches EV aftermarket range

While tyre makers serving the UK and European markets typically cover replacement demand for electric vehicle tyres with energy-efficient products they also aim at ICE-powered cars, in North America Goodyear has introduced a replacement market tyre that’s specifically tuned for EVs. It has launched the Goodyear ElectricDrive GT in size 255/45R19 104W XL and intends to expand the line-up in 2022.

According to Goodyear, ElectricDrive GT is an ultra-high performance, all-season tyre that delivers long-lasting tread wear and a quiet ride for EV drivers and passengers. It features SoundComfort Technology, which acts as a built-in sound barrier that helps reduce road noise. Goodyear also designed the tyre with an asymmetric tread pattern and tread compound that provides traction in various conditions encountered throughout the year.

“Products that anticipate the mobility needs of consumers are central to Goodyear’s focus on innovation excellence. Electric vehicles present a very specific set of requirements for load, torque, noise, range, rolling resistance and overall performance,” comments David Reese, vice president of product development at Goodyear Americas. “We’re proud to deliver leading technologies to serve the evolving EV landscape.”

“With the continued growth in the EV segment, Goodyear recognised an opportunity to provide consumers with a tyre designed for the unique needs of these vehicles,” adds Andrew Lau, product marketing manager. “We know drivers are looking for a replacement tyre that delivers enhanced tread wear without sacrificing performance. The ElectricDrive GT was designed with that in mind, and we’re thrilled to bring this option to market for EV drivers in the US.”