Vredestein Pinza AT debuts in Times Square
Development of the Vredestein Pinza AT, which is a dedicated pickup and SUV tyre followed “intense study” of those drivers’ habits and requirement. This helped global R&D centres in Europe and Asia to develop and deliver “a uniquely capable, yet comfortable all-terrain tire that was tested in different climates and weather conditions on three different continents.” (Photo: Vredestein)
After launching the Vredestein brand across North America in September 2020, Apollo Tyres Ltd presented its new tyre on a Times Square billboard in New York, USA. According to the company, the new Vredestein Pinza AT features ‘Silent Groove’ multi-pitch technology for quieter operation “than competing all-terrain tyres”; a three-ply triplex casing for enhanced durability and protection against external damage; and a “severe snowflake marking”.
The range features 47 sizes at launch, including 22 light truck fitments. 15 additional sizes are planned for a second phase of the product’s roll-out. Vredestein reports that the Pinza AT comes with a 70,000-mile warranty for the P-type and a 50,000-mile warranty for the Light Truck variant.
“When we brought the Vredestein brand to North America a little over a year ago, we introduced a range of passenger-car tyres that were developed specifically for the unique needs of drivers in this market,” said Abhishek Bisht, Asst. Vice President Americas, Apollo Tyres Ltd. “In the year since, we have been lauded by customers, media, and independent testing authorities for the quality, value, and performance of our products. Our expansion into the all-terrain category with the comfortably rugged Vredestein Pinza AT is a moment worthy of celebration, and Times Square is the perfect venue for this.”
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