Vredestein goes digital in Farming Simulator 22

Farming Simulator 22 has arrived, and with it a cornucopia of tyre brands that players can select for their equipment. In addition to the previously reported presence of BKT, Continental and Michelin, Vredestein is also making its debut in the simulation game. Brand owner Apollo Tyres says this initiative is part of its strategy to raise awareness of the full range of premium Vredestein agricultural products among millions of current and aspiring farmers and supplier businesses.

Apollo Tyres worked closely with game developer Giants Software to ensure the featured Vredestein tyres for tractors, trailers, implements, loaders and harvest machinery were all rendered in Farming Simulator 22 with the highest possible accuracy. This involved sharing large volumes of 2D and 3D data that showed the unique physical characteristics of each product.

“This collaboration with Giants Software is a great way to engage with the global online gaming community, including many younger people who might not already be aware of the Vredestein brand,” comments Robbert Holtkamp, Apollo’s marketing communications OHT Europe. “Simulation is becoming increasingly important to Apollo Tyres, helping us design and test new Vredestein products and bring them to market more rapidly. It’s exciting to know that through Farming Simulator 22 we can now explore new digital environments, helping millions of gaming farmers and contractors optimise their yield in the most efficient and fun way.”