NUFAM launch for European Austone, Fortune ranges
From left to right: Thomas Wohlgemuth (MD Prinx Chengshan EU), Kai Frantzen (Reifen Küke), Jürgen Eswein (Reifen Küke), André Küke (MD & owner Reifen Küke), Stefan Hadasch (Reifen Straub), Sybille Schümann-Huth (Marketing Prinx Chengshan EU), Peter Kraus (Product Management Prinx Chengshan EU) (Photo: Prinx Chengshan)
With some 22,000 people visiting this year’s NUFAM commercial vehicle trade fair in Germany between 30 September and 3 October, attendance numbers were around 85 per cent of those at the last pre-Covid show in 2019. These visitors met with numerous tyre industry exhibitors, including Prinx Chengshan Tire Europe GmbH, which was there to launch its commercial vehicle tyre portfolio for Europe.
At its Prinx Chengshan-branded 112 square metre stand, the company showcased its complete range of Austone truck and bus tyres and Fortune van tyres together with two of its local wholesalers. The full Austone line-up on display included tyres from the regional application R Series, long haul H Series and on-/off-road M Series.
“The strong interest in the Prinx Chengshan products and the really good discussions lead us to hope for many enthusiastic new customers,” comments Andre Küke, managing director and owner of Küke Vertriebsges. mbH, Austone distributor in Germany. Eugen Straub, managing director and owner of Reifen Straub, wholesaler for the Fortune Tires brand in Germany, adds: “We are pleased about the great interest in the Fortune Tires van tyres at NUFAM. Small hauliers in particular praised the tyres’ grippy tread and reinforced carcass. The joint NUFAM appearance with Prinx Chengshan is definitely the starting point for further joint trade fair appearances.”
Targeted & effective support
Prinx Chengshan says the presence of the Austone and Fortune brands at NUFAM underlines its commitment to value-added, long-term partnerships with selected wholesalers throughout Europe. “Our aim is to offer our wholesalers trade marketing measures that provide them with appropriate, targeted and effective support,” adds Sybille Schümann-Huth, senior marketing and communications manager at Prinx Chengshan Tire Europe GmbH.
“Our participation in NUFAM generated many valuable contacts, also with potential customers, and increased our brand and product awareness as a manufacturer. As Prinx Chengshan Tire Europe GmbH, we draw a very positive conclusion: We have been extremely successful in presenting ourselves as a Prinx Chengshan company with the Austone Tires and Fortune Tires product brands to a broad industry audience. We are already looking forward to further trade fairs, events and marketing campaigns with our European wholesalers.”
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