Mickey Thompson, Cooper give Goodyear SEMA award, podium places

Mickey Thompson’s Baja Legend EXP off-road have claimed 2021 Specialty Equipment Market Association (SEMA) Show Best New Product Awards in the Tire and Related Product category. Mickey Thompson’s ET Street Front drag tyre and Cooper Tire’s Discoverer Snow Claw were also named runners-up.

“Designing and creating the best tyres for our customers is at the heart of what we do, and we are appreciative of SEMA for recognizing the new Baja Legend EXP and the ET Street Front tyres,” said Dominick Wycoff, president of Mickey Thompson Tires & Wheels. “We understand the needs of consumers and are committed to producing quality and innovative tyres that can help drivers hit the road with confidence.”

SEMA’s Best New Product Awards are presented to the most innovative automotive aftermarket products, and Baja Legend EXP, ET Street Front and Discoverer Snow Claw emerged in their respective categories, demonstrating exceptional performance.

“Our focus is on making quality tyres that meet the needs of today’s drivers wherever their journey takes them – even through the most extreme weather and demanding terrain,” said Michiel Kramer, executive director, product marketing for Cooper Tire. “The technology that goes into our tyres plays a crucial role in a vehicle’s overall performance, and we are extremely proud to see Discoverer Snow Claw recognized for its innovation, technology and impact.”

Mickey Thompson and Cooper’s award-winning tyres will be on display throughout the 2021 SEMA Show at booth 84180 and 45021, respectively.