Michelin Guide extends remit to hotels
Some three years after Michelin acquired online travel agency Tablet, the French tyre maker and mobility company is drawing upon the expertise of the Tablet Hotels team to set “a new standard” for hotel selection. It says the Michelin Guide’s hotel selection, created by “Tablet Hotels’ experts and its community of travellers” – puts the “quest for excellence, the enhancement of uniqueness, the promotion of local know-how and the art of living at the same pace as its selection of restaurants.”
A continuously updated selection of hotels can be viewed, booked and shared on the Michelin Guide website and apps. Michelin says it selects the hotels recommended on the Guide’s digital platforms with the same high standards as the restaurants, to fulfil the same promise: to “strive for excellence, promote uniqueness, and highlight local know-how and the art of living.”
Yet if Michelin Guide hotel and restaurant selections are bounded by the same exact values, the way they are made is different. Whereas restaurants are selected by the renowned anonymous Michelin Guide inspectors, the hotel selection is, as mentioned earlier, carried out by the team at Tablet Hotels and by its community of travellers. “By listing hotels that inspire discovery or adventure, the Michelin Guide’s historical commitment to offer only memorable experiences is upheld,” comments Michelin.
“By making our hotel selection even more rigorous and focusing only on the strongest, most unique and most memorable experiences, the Michelin Guide aims to bring the know-how and expertise of its teams to travellers and gourmets around the world. In doing so, and by offering new digital services to our users, we are pursuing a clear ambition: to become the benchmark for high-level hotel and restaurant recommendations,” says Gwendal Poullennec, international director of Michelin Guides.
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