Kumho tyres OE on Hyundai Staria

Hyundai has selected the Kumho PorTran KC53 as the standard tyre for its new Staria MPV. Kumho primarily designed the KC53 for European vans and LCVs, and it is an upgraded version of this pattern that it is now supplying in two sizes – 215/65R17C 108/105H and 235/55R18 104H XL – for fitment on the Staria. Kumho comments that the popular tyre is “recognised for its high durability, low wear rate and notable handling performance,” and is “tailor made for the climate and road conditions that prevail in Europe.”

Staria is now on sale in select markets. In Europe, it is available in Van, Wagon and Wagon Premium versions, with a diesel-powered 2.2-litre VGT engine the only powertrain available at launch. Hyundai states that it will add eco-friendly variants of Staria in upcoming years.

“The popularity of Hyundai’s Staria in Europe underscores our technological prowess. We will strive to further establish our position in the European market by expanding our product line-up and accommodating ever more vehicles,” says Namhwa Cho, executive vice-president of European Sales for Kumho Tire.

Kumho in Europe

Kumho reports seeing a rise in its European sales thanks to the improved profitability of its high-inch premium products and a revamped sales network. In addition, it has built on technological leadership to expand its sales base. By leveraging partnerships with such pre-eminent football clubs as Tottenham Hotspur and Bayer 04 Leverkusen, the tyre maker has also increased its brand recognition and strengthened its online and digital marketing activities.