Goodyear’s Dunlop deletion continues with Germany rename

Goodyear dropped the Dunlop name from its UK operation back in 2019 when it adopted the Goodyear Tyres UK Limited moniker, and the tyre maker had made and continues to make similar changes within its various European operations. Next month it is Germany’s turn.

Our German sister title Reifenpresse.de tells us that Goodyear Dunlop Tires Germany GmbH (GDTG) will be renamed Goodyear Germany GmbH as of 13 December, while local retail operation Goodyear Dunlop Handelssysteme GmbH will become Goodyear Retail Systems GmbH. Additionally, Goodyear Dunlop Tires Manufacturing GmbH & Co. KG will henceforth be known as Goodyear Germany Manufacturing GmbH & Co. KG.

Erich Fric, GDTG’s managing director consumer Central Europe, stresses that nothing is changing beyond names. “Goodyear has been using a single naming convention for its European subsidiaries since 2019 to ensure global consistency. This is a change of name that has no further impact on our business relationships.”