Cricket: TVS Eurogrip principal sponsor to Chennai Super Kings

TVS Eurogrip, the brand that claims market leadership within India’s two- and three-wheeler tyre segment, has become principal sponsor of the Chennai Super Kings cricket team for the 2022 to 2024 seasons.

This partnership with the Super Kings, winner of the Indian Premier League (IPL) championship in 2021 and on three further occasions over the previous decade, will give TVS Eurogrip brand a presence on the front of players’ jerseys. The tyre brand will also launch a series of nationwide initiatives to engage the team’s large fan base.

“TVS Eurogrip is delighted to associate with Chennai Super Kings,” states P. Madhavan, executive vice-president of sales and marketing and TVS Srichakra Limited. “The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip.”

“We are delighted to have TVS Eurogrip as our principal sponsor and we welcome them to the Super Kings’ family,” says KS Viswanathan, chief executive officer of Chennai Super Kings Cricket Limited, adding that the coming three years will be an “exciting phase” for the team. “We believe that this partnership will help us build on the long-lasting relationship with the fans and spread ‘yellove’ far and wide.”