BKT tyres arriving in Farming Simulator 22

Armchair farmers rejoice: Farming Simulator 22 debuts on 22 November. We’ve already reported that Continental tyres will debut on this latest version, and BKT now shares that its tyres will also be available on the virtual tractors and agricultural machinery. The following BKT products are joining the simulation: Agrimax V-Flecto, Agrimax Force, Agrimax Teris, Multimax MP 522 and Ridemax FL 693 M.

BKT says its premiere on Farming Simulator confirms the brand’s “willingness to explore the digital world further.” Its engagement with Farming Simulator 22 follows the EIMA 2021 launch of the BKT Virtual Experience, a new virtual space with a gaming interface.

And that’s not all. The BKT Farming Simulator Challenge will also get underway on 29 November with seven of the most talented Farming Simulator players. In a series of challenges designed to test their skills, the participants will be tasked with preparing, sowing and harvesting a field and then selling the harvest in the shortest possible time. BKT says the goal of the initiative is to strengthen its brand and awareness of it amongst the younger generation.

To achieve this, BKT will collaborate with some of the top Farming Simulator players, including Killercroc88 from Italy, Arikson and MrAdamo from Poland, StarkPanzer and Makam from Hungary, En3rgie5 from France and Cornhub, who will represent German-speaking countries. The challenge will be viewable on both YouTube and Twitch.

Gaming – a sector to be discovered

“We are a brand that takes risks,” comments Lucia Salmaso, chief executive officer of BKT Europe. “And what better platform than Farming Simulator to do it? For BKT it is important to explore every area related to the industries in which we are present (agriculture, OTR, industrial), including gaming. Farming Simulator is a great opportunity to bring the general public closer to the agricultural world, a sector to be discovered. That’s why we’re big fans of the game and happy that gamers now have the opportunity to choose us also virtually.”

“We are pleased to have gained another well-known international partner in BKT for our Farming Simulator brand” comments Martin Seidel, account manager at Giants Software. “This new partnership once again underlines the importance of our product within the agricultural industry. With tyres from BKT, our players now have the opportunity to configure their machines even more individually.”

A further channel of communication

For BKT, Farming Simulator represents, alongside its numerous sporting partnerships, a “new channel” for communication and to give it a more visible presence. The off-highway tyre specialist states that it constantly seeks to raise brand awareness and connect with users and end customers not only through their occupational activities, but also during their leisure time.