YOHT appoints Italy country manager

Massimo Mori has joined Yokohama Off-Highway Tires (YOHT) as the company’s country manager for Italy. He began in this position in July and assumes a remit to lead the aftermarket business in Italy for the Alliance & Galaxy brands. He reports to Sandeep Unni, YOHT’s regional head for South Europe.

The 47-year-old lives in Emilia Romagna, around 30 miles south of Milan. He joins YOHT from automotive supplier NSK, where he served as aftermarket key account manager for the company’s Southern Europe region. Prior roles include key account manager for Midac Batteries, sales director for Clarital and international key account manager for Exide Technologies.

“I am very excited to join Yokohama Off-Highway Tires as country manager for Italy”, says Mori. “I think that this position offers an excellent opportunity to build on my abilities and knowledge, thus successfully managing and developing the equally interesting and important segment of off-highway tyres for agriculture, forestry, municipalities, construction and various other uses in the Italian market. I am really looking forward to further getting involved and driving the business in Italy for both existing and, of course, new customers.”

Sandeep Unni adds: “We are happy to welcome Massimo in the YOHT team and we are sure that he will add real value to our activities and presence in Italy. As we are continually investing in R&D and the development of cutting-edge products such as the Agri Star II, for example, we also need the right people to effectively support our customers and end-users.”