Toyo Tires continues as main partner of UCI Cyclo-Cross

Toyo Tires is extending its support as main partner of the UCI World Cup Cyclo-Cross for the upcoming 2021-2022 season. Together with the UCI, Flanders Classics and the other main partners, Toyo Tires is continuing to “build on the growing international appeal of this elite sport.”

A prominent presence in Cyclo-cross has the brand has given Toyo a brand awareness boost, says the tyre maker. “Through our partnership with cyclo-cross racing, consumers and businesses have discovered the values and qualities of Toyo Tires company and products.”

The UCI Cyclo-Cross World Cup is contested over 16 races around the world and is cyclo-cross’s most watched event. The organiser, Flanders Classics, anticipates reaching an audience of more than 150 million, and looks forward to welcoming spectators again (subject to Covid regulations) during the new season.

“We are happy to link Toyo Tires as a main partner in this series of cyclo-cross races to our current business momentum,” comments Steven Laurijssen, managing director of Toyo Tire Benelux. “Just like the tyre industry, you can only win through consistent high performance.”