Pirelli: Don’t trade in tyres with modified barcodes

Pirelli is raising awareness to the trade of tyres being offered with the barcodes partially or fully removed or made illegible. The alteration and modification of these barcodes is not authorised by Pirelli, under any circumstances. Pirelli is “strongly recommending” to its partners and dealers to not trade in any Pirelli tyres where the barcode has been “removed, altered or made illegible (either fully or partially)”.

According to an official statement, Pirelli is actively taking steps to ensure product barcodes are not modified or tampered with in the delivery process:

“The safety of Pirelli’s customers is paramount and the information contained within the barcodes plays a crucial role in tracing the product’s journey in necessary circumstances such as product recall or product safety regulations”, the statement read.