Omni United’s Radar Tyres marks 10-year support for Breast Cancer Research

Singaporean tyre producer Omni United has marked a decade of supporting the Breast Cancer Research Foundation via its flagship brand Radar Tyres. Since 2011 the company has donated nearly US$1.4 million to fund 28,000 hours of lifesaving research.

The company launched its #MobilisingHope campaign to support BCRF, the highest-rated breast cancer organisation in United States, and its cutting-edge research. In addition to the company’s monetary support, Omni and Radar use programmes with brand ambassadors and distributors to increase awareness of the cause.

“We have always believed in giving back to society and breast cancer is a cause that we have been deeply committed to supporting over the years. We admire the wonderful work that the Breast Cancer Research Foundation has been doing to advance the best research and to ultimately be the end of breast cancer. We will continue supporting BCRF in its mission,” said GS Sareen, president and CEO, Omni United.

Omni added: “Breast cancer is a cause that has always been close to the company’s heart and in line with our core value of giving back to society. It was in 2011 that Omni United and Radar Tyres embarked on this journey of supporting BCRF by launching ‘Mobilising Hope,’ a programme that has included donations generated by sales of Radar tyres and annual contributions. In 2021, Omni pledged a minimum donation of US$50,000 regardless of sales, which will bring its cumulative giving to BCRF to nearly US$1.4 million in support of 28,000 hours of critical research.

Over the last ten years, the programme has evolved and grown with more dealers joining in to support the cause, especially during October, Breast Cancer Awareness Month. Omni’s programme includes:

• launching a limited edition “pink sidewall” tyre, sold through a major distributor in the US.
• providing to dealers in-store displays, pink ribbons and other awareness materials to distribute among end-users;
• displaying the logo of BCRF on all Radar Tyres motorsports teams racing cars and gear.
• supporting BCRF at all international tyre fairs and other events in which Omni and Radar Tyres participates
• launching awareness and fundraising programmes in partnership with brand ambassador, golfer Jodi Ewart Shadoff and Play for P.I.N.K., a grassroots organization that uses lifestyle and sporting events to raise funds for breast cancer research. BCRF is Play for P.I.N.K.’s sole beneficiary.

Jodi Ewart Shadoff became Radar Tyres brand ambassador in 2016. She has since pledged her support for Play for P.I.N.K. and BCRF by wearing pink gear to further increase the visibility of the cause. Between 2018 and 2020, she also donated $100 for every birdie she made in LPGA tournaments during October to BCRF through this partnership.

“Breakthroughs in research take time and tenacity. It is only through sustained support that we can fuel the innovations that drive improvements in care and outcomes. We are grateful for Omni United’s unflagging, decade-long commitment to women’s health” – Myra J. Biblowit, president and CEO, BCRF.