HiQ joins TikTok

Goodyear’s HiQ Tyres & Autocare franchise network has beefed up its social media presence by debuting on the increasingly popular TikTok platform. It is utilising the app to publish “relevant and relatable content” and shares that the HiQ account has reached a high number of views, followers and likes within a short period of time – “which we hope has increased general awareness of our brand.”

TikTok reaches a broad spectrum of society, and the automotive service specialist hopes this will enable its videos to connect with audiences who may never have engaged with HiQ Tyres & Autocare before. “Subsequently, new, and younger customers can see the content that we publish, in hope that they can go on to discover our other social platforms and website,” comments HiQ.

“Our videos capture multiple themes, with most providing an insight into who we are as a brand and what we do,” HiQ continues. “Additionally, we have been keeping up with viral trends and mimicking popular sounds to entice as many viewers as possible toward our page. Some videos are also humorously inclined, which provides a more intimate and engaging viewpoint to our brand.”

TikTok has also become an integral part of HiQ’s annual Pink October campaign in support of the charity Breast Cancer Now. The HiQ team has been posting various pink-related videos to demonstrate our support and to encourage others to get involved in any way they can, whether that be through donations, wearing pink or following its social media.

HiQ can be found on TikTok at @hiqtyresandautocare.