Ferrari Roma fits custom Bridgestone Potenza Sport tyres

Ferrari has chosen a custom version of Bridgestone’s new Potenza Sport ultra-high performance tyre for its new GT car. The tyre manufacturer collaborated with the supercar brand to produce bespoke rubber for the 620bhp, rear-wheel drive Ferrari Roma. The tyre is produced in the Bridgestone’s specialist Rome EMIA Technology and Innovation Centre, boasting the tyre-maker’s latest technologies, and is the result of close development work to fine-tune the all-round performance of the newly-launched Bridgestone tyre. It is supplied to the Ferrari Roma in 245/35ZR20 91Y and 285/35ZR20 (100Y) front and rear sizes.

Steven De Bock, VP consumer replacement and OE at Bridgestone EMIA, says: “Working with Ferrari on the Roma has been a fantastic case study for collaboration. We’ve worked together over a long, purposeful process to custom engineer an incredibly capable tyre, in the form of the Bridgestone Potenza Sport, to meet the Roma’s high-performance demands. We’re proud of the result, with the bespoke Bridgestone Potenza Sport offering performance and handling attributes that maximise the Ferrari Roma’s capabilities.”

Bridgestone Potenza Sport Ferrari Roma OE tyre characteristics

Bridgestone Potenza Sport

The custom Bridgestone Potenza Sport is tweaked to optimise lateral and longitudinal grip as well as wet and hydroplaning performance when fitted to the Ferrari Roma.

To achieve these challenging targets, Bridgestone developed a top tread compound and rear tyre pattern geometry-void distribution. These features help it to achieve outstanding wet weather performance, while maintaining the tyre’s dry handling capabilities, Bridgestone states.

The Rome plant, which produces the bespoke Potenza Sport, is dedicated to the production of high technology, highly specialised tyres, enabling direct connection between the development team and production. The factory typically manufactures Bridgestone EMIA’s prototype tyres, but the Ferrari Roma project has, for the first time, seen it produce OE tyres that will be directly fitted on the Roma as it takes to the roads.