Braking as an ‘ecosystem’ – Brembo introduces Sensify

Brembo has unveiled an innovation that integrates artificial intelligence-based software its firm’s brake components. It calls this new intelligent braking system Sensify and aims to have it on the market from the start of 2024.

Sensify combines the current Brembo product portfolio of calipers, discs and friction materials with digital technology and artificial intelligence to create a “flexible and revolutionary platform” that includes software, predictive algorithms and data management to control the brake system digitally. Brembo explains that with Sensify, the braking system is no longer simply a sum of its parts but an “ecosystem” in which artificial intelligence and software play an active role. Data collection is leveraged to improve the driver experience and allows the system to be constantly updated.

“By introducing Sensify, Brembo is pushing the boundaries of what is possible with a braking system, opening up entirely new opportunities to drivers to improve their experience on the road and customise brake response to their driving style. Sensify gives drivers the peace of mind they are looking for,” says Daniele Schillaci, Brembo’s chief executive officer. “Sensify fully embraces our vision – Turning Energy into Inspiration – and it’s another significant step forward in providing cutting-edge, innovative, intelligent and sustainable solutions to the automotive industry.”

Delivering the best of two worlds

The name Sensify is derived from two words, Sense and Simplify. Brembo purloined the first to express the act of perceiving an external signal or stimulus, whilst the second word conveys the simplicity of harmonising the installed product with the vehicle. “Hence, Sensify constantly delivers the best of two worlds: driving pleasure and total safety. It is intuitive, responsive and smooth; it delivers the driver the expected performance when needed, combined with exceptional control,” elaborates the manufacturer.

Sensify is an evolution of Brembo’s years of experience and knowhow and combines the concept behind the best braking components with a digital brain and sensors that control each wheel independently. The claimed result is more precise handling, increased performance and confidence, all of which add up to a “unique driving experience.”

According to Brembo, Sensify also represents a more sustainable braking solution. By optimising the braking action on each wheel and by eliminating drag between pads and discs, the system minimises emissions. Furthermore, Sensify opens up opportunities in car design, offering substantial flexibility for car makers and simplifying integration in any electric and internal combustion engine platform – from super sport to city car and, potentially, to the latest commercial vehicles.