BKT begins supply agreement with Canada’s Fountain Tire
Off-highway tyre specialist BKT has extended the availability of its range in Canada through a new supply alliance with Fountain Tire. Effective immediately, Fountain Tire will have full access to BKT’s OTR product line-up for sale through its more than 160 locations across the country.
“This alliance allows BKT to expand our OTR footprint in Canada,” says Rajiv Poddar, joint managing director of Balkrishna Industries Ltd. “By aligning with Fountain Tire, we are able to serve a growing OTR segment.”
BKT offers a large range of off-highway tyres for the OTR and agricultural sectors and is particularly focused on developing the first of these. The company recently expanded its radial Earthmax line-up by introducing two giant OTR sizes in 51 and 57 inches, and stresses that strengthening its position in the OTR industry is thus a strategic move, especially in Canada and the US.
This alliance offers a new distribution channel for BKT Tires Canada and at the same time broadens Fountain Tire’s product line, providing an increased selection of OTR cross-ply and radial tyres. Among other evaluation criteria, BKT credits its selection as a supplier to its large product assortment of more than 2,700 tyres, excellent manufacturing quality and a deep commitment to innovation.
“Our customers have been asking for a more diverse product range,” says Yves Richard, senior director Product & Supply at Fountain Tire. “We’re delighted to have added BKT tyres to our OTR line-up in response. Continually evaluating and building upon our offering of quality products and services is a key part of Fountain Tire’s customer service commitment.”
“Fountain Tire is in the business of helping people get there – safely, sustainably and successfully,” says Nelson Tonn, vice-president, Sales and Mine Service at Fountain Tire. “The addition of BKT OTR tyres to our product line-up allows us to support the diverse needs of our customers in mining, oil and gas and construction.”
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