BA Bush appoints Colin Creasey to agricultural trade team

BA Bush & Son has recruited tyre industry veteran Colin Creasey to its agricultural trade team. Creasey has specialised in the agricultural tyre sector, from farm implement tyres to lawn and turf tyres, throughout his career, which began at Fossitt & Thorne in 1978. After running his own company, Colin Creasey Tyres, supplying the car, truck and agricultural segments for 16 years, he became general manager at Europa Tyres – a role he performed for 21 years. At BA Bush, Creasey joins the growing BAB Distribution trade team at the new 70,000 square foot Boston Warehouse. The company says he will help bolster BAB’s agricultural tyre trade, as well as the original equipment (OE) department, helping with speciality OE2.

BA Bush said: “Colin brings with him a wealth of knowledge and experience with over 40 years in the tyre industry under his belt” as a “long-standing member of the tyre world.”

BA Bush became exclusive UK distributer of Ascenso tyres this year and Creasey will also work along Matt Smith to help him with the Ascenso Tyres UK growth project.

“We are thrilled to welcome Colin to the BA Bush team, we look forward to working with him and utilising his vast knowledge and experience within the agricultural tyre industry. He will be a great addition to our trade team,” said Tom Bush, director at BA Bush & Son.

“I am very pleased to be part of this new challenge at BAB, there are many exiting projects to be involved with and I look forward to strengthening the company’s success,” said Colin Creasey.

Having recently opened a new Bush Tyres branch in Catterick, North Yorkshire and a new acquisition in Rotherham of Allround Tyres, BA Bush & Son are expanding quickly in the UK tyre distribution sector. The company states that it has invested heavily across all product stock throughout 2020 and 2021. This includes an additional investment of £1.5m more in agricultural radial tyres in 2021 versus 2020. BA Bush says that this has “reinforced” its trade channel and “mitigated against some of the availability issues that others in the industry are suffering with currently.”