Vimexa becomes STRO corresponding member

In order to support its ambition of becoming a true Nordic tyre & wheel specialist, independent tyre distribution firm Vimexa has become a corresponding member of the STRO (Scandinavian Tire and Rim Organization) in Sweden. Announcing Vimexa’s STRO membership, managing director Rutger Veerman said “we have realised strong growth in the Nordic (and Baltic) region during the last five years, and with our hub in Helsinki the logistics is optimal.”

Founded in 1960, the STRO dedicates its energies to establishing technical standards for application within the tyre, rim and wheel industry. The standards drawn up by the STRO are based on applicable international standards, matched to specific Nordic requirements. The organisation also engages in the communication of tyre and rim-related technical information to users and media partners.

Rutger Veerman established Vimexa in 2014 in order to help match tyre stocks with potential buyers. The company opened a branch office Scandinavia in 2017.