USA: Nexen Tire begins Ducks ice hockey sponsorship

Nexen Tire has entered into a three-year partnership as exclusive tyre for the Anaheim Ducks, the California-based ice hockey club founded in 1993 as the Mighty Ducks of Anaheim. The exclusive tyre arrangement also covers Honda Center, the Ducks’ home stadium.

More than 1.3 million Ducks fans across Southern California and millions of television viewers in every major North American market will be exposed to a wide variety of Nexen Tire branding for each of the team’s regular season and playoff home games, as will people attending other concerts and sporting events at the Honda Center. Furthermore, every season more than 1.4 million Ducks social media followers will be able to watch the Nexen Tire High-Performance Play of the Week, an online recap of the Ducks’ best recent plays.

“Nexen Tire is extremely excited to be a part of a championship NHL franchise like the Anaheim Ducks and their premier arena, the Honda Center,” said Brian YoonSeok Han, chief executive officer of Nexen Tire America. “This partnership will help to elevate the Nexen Tire brand among more than a million NHL fans across Southern California, and when these fans enter the Honda Center arena during a Ducks game or other premier event, they’ll know Nexen Tire has their back.”

“We are thrilled to partner with an innovative and customer-centric company in Nexen Tire,” said Aaron Teats, the Anaheim Ducks’ president of business operations. “We look forward to creating a synergy between our brands across the Southern California market that drives awareness to their world-class products in front of our passionate fans at Honda Center.”