Tomket Tyres partners with Newcastle United

Tomket Tyres has been named as Newcastle United’s latest official commercial partner. The partnership means Tomket Tyres will enjoy “significant presence” on the club’s pitch side LED system at St. James’ Park and will benefit from visibility across the club’s digital platforms. Tomket will also be rewarding the club’s global fanbase with VIP competitions and promotional offers for their tyres.

According to Tomket Tyres, the brand will be working closely with Tyre Spot, Tyres Life and Philip White Tyres to help deliver and embed the Tomket brand across the UK and Ireland.

The latest announcement follows Tomket’s involvement in a string of official tyre partnerships across Europe including: Glasgow Rangers, Fiorentina and Stuttgart.

Locally, the company has also made a commitment to Gateshead FC’s Junior Academy, becoming their headline partner and dedicating resource to the development of young players as part of its community projects.

Nathan Gould-Martin, managing director of Tomket Tyres UK said: “We are proud to add Newcastle United to our global sports sponsorship portfolio. Newcastle United is a club that is globally recognised and will be equally exciting for our partners in Czech Republic, Spain, France, Italy, Greece, South America, Africa and every other market place we continue to build in. We look forward to working with Newcastle United to build local responsiveness and global awareness.”

Dale Aitchison, head of commercial at Newcastle United, added: “We are delighted to welcome another fantastic partner in Tomket Tyres. Tomket and its team have a number of exciting initiatives and plans to activate and we are very much looking forward working together on maximising the success of this relationship.”