SRI technique makes sidewall lettering more distinctive

Sumitomo Rubber Industries, Ltd. (SRI) has unveiled its ‘Nano Black’ design technique. The company behind the Falken brand (and Dunlop in many markets outside Europe) shares that the use of Nano Black is a process of applying a deeper black colouring to letters, logos and patterns on tyre sidewalls. This newly developed technique involves adding extremely fine ridges to the sidewall surface in order to inhibit the reflection of light, thereby producing a deeper shade of black than conventional hues.

“With this new technique, we aim to improve the visibility of brand logos, trade names and other markings on tyre sidewalls while at the same time giving our tires a more luxurious overall design aesthetic as part of our ongoing efforts to make more appealing products that more customers will be happy to choose,” states SRI.