Halfords pilots integrated branch concept

On Friday 3 September Halfords unveiled its new retail concept at its recently refurbished Colchester branch. The new concept seeks to integrate the differing parts of the Halfords portfolio (including autocentres and mobile experts) and was hailed by CEO Graham Stapleton as “the future of Halfords”. As well as the Colchester pilot, the new concept will be trialled in two other locations.

According publicity released on social media, the new format “marks Halfords’ move to make it easier for customers to find the services and solutions they need, whether it be in store, at one of its two local Autocentres, or through mobile vans bringing services right onto their driveways. As well as offering a transformational cohesive customer journey, the new format will provide an exciting, engaging and personalised experience for Colchester customers, underpinned with specialist knowledge.”

CEO Graham Stapleton commented: “We think of this new concept format as the future of Halfords; one where customer experience is seamlessly, consistently and conveniently executed across all locations in a town, and we are delighted to unveil it in Colchester. Whether it’s a roof box for the next family holiday, a bike safety check or the annual MOT, these changes make it easier than ever to find product solutions, book services and access our expert colleagues to ultimately keep our customers on the move.”

Halfords Autocentres is the second largest tyre retailer in the UK, according to our 2021 tyre retail ranking.