Tirebuyer and Tread Connection partner to create Treadsy Mobile Solutions

Tirebuyer has formed an exclusive partnership with mobile tyre franchisor Tread Connection in order to capitalise on the “explosion” of mobile tyre fitting demand. Tirebuyer will use the Treadsy brand as the identity for its mobile solutions division and over 11,000 existing Tirebuyer brick and mortar install partners as well as more than 80,000 American Tire Distributor customers will be given the opportunity to add a Treadsy van to their business to provide mobile tyre installation services to their own consumers in exclusive geographic territories. Tread Connection’s existing network of franchisees will be integrated with the Treadsy brand and technology that will also be assigned preferred territories within Tirebuyer.com.

“The mobile tyre replacement market is evolving quickly, and convenience is king for consumers,” said Tirebuyer CEO Michael Welch. “This partnership gives us the capabilities to scale our mobile offering expeditiously, further enabling our manufacturing and retailer partners to address the booming mobile demand being driven by both consumers and fleet customers.”

Paul Hosage, president of Tread Connection continued: “Our relationship with Tirebuyer was built on our shared vision of creating value for operators. In this unique marketplace, we wanted to ensure we could provide steady upside for our franchisees and their future sales income opportunity. Treadsy is a unique solution that will secure exclusive territories for our franchisees, and this partnership with Tirebuyer enables us to follow our strategic objective of becoming an innovative and market-leading mobile van operator in the US.”

Welch added, “As a leader in the mobile tyre retail business, we are thrilled to partner with Tread Connection. Thanks to the unique experience and expertise Paul and his team, we now have the capability to build vans, in addition to providing training and support services, for our network partners and also anyone else wanting to enter the mobile tyre market.”

Tyrebuyer.com has been awarded the Bizrate “Circle of Excellence” recognition for six years in a row and began selling tyres and wheels in 2009 and so the brand is already established. However, the Treadsy name is a newer edition to the fold, with Tirebuyer have submitted its trademark application on Friday 9 July 2021. That application covers a range of automotive and tyre-related “on-line retail store services” and specializes in the use of “analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends.” The July 2021 Treadsy trademark application also covers “software-as-a-service (SAAS) services featuring software for scheduling customer maintenance and repairs, business-to-business training, customer sales analytics, operations, and inventory ordering and management in the field of automotive repair and tyre installation”.

Tirebuyer and Tirescanner merger earlier this year.