Sailun returning to trade fair circuit at UK & German shows

The past 18 months have been “very challenging and unique”, comments Sailun Tyre Europe. But the company now says it is delighted to announce participation in two forthcoming trade shows. The first is here in the UK: In conjunction with Kirkby Tyres, local distributor of the Sailun truck tyre range, the tyre maker will occupy a 125 square metre stand within Hall 4 of the NEC when the Commercial Vehicle Show comes opens in Birmingham on 31 August.

Recognised as this year’s largest and most important UK road transport event, the CV Show will provide opportunities to network following the lengthy pause along with the chance to view new products, patterns, and technology.

“We view this as a very smart initiative – we are committed to advancing the current success of our partnership with Kirkby, and view the CV Show as an important element of increasing Sailun brand awareness, developing relationships, and ultimately, improving our already-impressive UK TBR tyre market share,” comments Stephan Cimbal, Sailun Tyre’s European marketing director.

In addition, Sailun Tyre has also committed to exhibiting at NUFAM 2021, which opens in Karlsruhe, Germany on 30 September. Sailun Tyre will display both its core brand, Sailun, alongside its RoadX brand.

Andy Wilmsmeier, Sailun Tyre business development manager for the DACH (Germany, Austria and Switzerland) region, states: “We first exhibited at NUFAM two years ago, with considerable success. Our stand generated a lot of traffic and brand interest and resulted in the development of key partnerships and a regional network of brand dealers – we aim to develop these relationships, enhancing and improving our network – and raising the profile of our brands, our applications, and our unique product technology. In addition, after many months, it will be great to welcome visitors on a face-to-face basis.”