Bicester garage Grip Tyres joins First Stop network

One of Bicester’s oldest and most popular tyre centres has become the latest independent garage to join the First Stop network. The Victoria Road garage is benefitting from new signage, marketing and social media support, and a broader range of premium tyres already in place. It has also added an MOT station and the latest vehicle diagnostic equipment, worth thousands of pounds. Grip Tyres has provided tyre services to the town’s motorists for around 27 years. First Stop said its popularity in the community was a compelling factor behind the network’s initial approach.

Owner Abi Nassery said the announcement represented a first-year anniversary present for Grip Tyres, having only taken over the helm 12 months ago. He said: “To be backed by a national brand like First Stop is huge for us and we are already noticing the differences. I am at my happiest when our customers are happy, and that has been the case ever since we took over here.

“I’m sure that our customers will be even more satisfied now we have so many other additional benefits to offer them.”

One such benefit is access to Bridgestone and Firestone’s latest premium and mid-range tyres, many of which are best-in-class in wet braking and handling.

Nassery added: “The tyres are amongst the very best in the industry and the association with Bridgestone is a very compelling one for us. The sales campaigns that both brands provide us with are very attractive too. It really is a win-win situation for us to be on board with First Stop.”

Grip Tyres, one of Bicester’s oldest garages, has new First Stop signage and has added an MOT station

First Stop’s retail business consultant Sarah Gardner said: “A look at the customer reviews that Grip Tyres have been given says so much about Abdul, his team and his general philosophy.

“The rapport he has generated has resulted in nearly 50 five-star reviews and that alone gives you an insight into why we were so keen to forge a partnership with Grip Tyres. Each garage in our network is a staple part of the local community, boasting years of automotive experience and know-how. We’re already achieving great things together and we can’t wait to achieve even more in the years to come.

“We hope that many more motorists in Bicester will be with us on our journey together.”