New CMO at Bridgestone Americas

Sara Correa is the newly-appointed chief marketing officer at Bridgestone Americas. She will begin in this role on 26 July, succeeding Philip Dobbs, who recently announced he will retire from Bridgestone in October after a brief transition period.

As chief marketing officer, Correa will have accountability for the company’s Marketing Center of Excellence and focus on driving enhanced coordination and marketing activation for Bridgestone’s tyre and solutions businesses in the USA and Canada. She will oversee all brand and digital marketing efforts for the Bridgestone and Firestone brands; the company’s sports and engagement platforms; corporate communications; research and insights; and the company’s training initiatives.

Correa joins Bridgestone from TE Connectivity, where she most recently served as vice president and segment chief marketing officer for the firm’s Transportation Solutions business. In this position, she led marketing activities for the company’s four transportation-related businesses and evolved the marketing strategy to drive scale and alignment to support customer experience and growth across all segments.

“Sara is a highly experienced marketing leader with a proven track record of delivering strategic marketing and communications programs in highly complex industries,” said Paolo Ferrari, Bridgestone Corporation’s global solutions business officer and Bridgestone Americas’ chief executive officer and president. “Her data-driven approach and collaborative leadership style make her the right person to take our Marketing COE to the next level as we continue to evolve our business to deliver safe, sustainable tyre and mobility solutions.”