Kumho continues Spurs partnership

It’s business as usual for Kumho Tyre and Tottenham Hotspur FC. Five years after signing a deal that gave the club a new Official Tyre Partner, the two protagonists have announced a long-term extension to the arrangement.

Through the renewed partnership, Kumho Tyre will continue to present the Spurs’ popular match day player mascot programme, which was replaced with an award-winning digital offering for young fans during the Covid-19 pandemic. In addition, the tyre maker will continue to have a prominent presence on the in-stadium LED advertising system to help grow awareness of the brand using the club’s global reach.

Tottenham Hotspur will also support Kumho Tyre’s Corporate Social Responsibility programmes by creating player related content that focuses on tyre safety, as well as other co-created digital campaigns to drive fan engagement.

“We have built a fantastic relationship with Kumho Tyre over the last five years,” says Todd Kline, chief commercial officer of Tottenham Hotspur. “We look forward to continuing to help elevate the Kumho Tyre brand and business through our growing global fanbase with a series of exciting collaborations.”

“Kumho is thrilled to continue its partnership with Tottenham Hotspur, a renowned club in the world-famous English Premier League,” adds Tony Gang-seung Lee, senior vice president of global marketing at Kumho Tire. “We will use this extended partnership to enhance our brand recognition in global markets including the United Kingdom and aggressively engage in efforts to turn our business into a premium brand.”

Catalina Kim, chief executive officer of Catalina and Partners, which has been responsible for this deal since the outset on behalf of Kumho Tyre and Tottenham Hotspur, comments: “We are delighted to see the continued success of this relationship. We look forward to collaborating with them both.”